About Us


Executive Director: Ms. Denise Farrell – Professor; Belmont University, Sport Science
Yvonne Bertrand – Quality Engineer, Zeledyne, LLC
Terry Bulger – Sports Anchor, Channel 4
Kamadi Camp – HCA Healthcare
Ronnie McMahan – Assoc. Dean of Students, Montgomery Bell Academy
Drew Maddux – Head Boys Varsity Basketball Coach, Christ Presbyterian Academy
Shavicka Newsom – Program Director of USSAA, Northwest YMCA
Jerry White – Chief Financial Officer, Mt. Zion Church
Advisor:  Isaac Conner – Attorney, Partner, Exec. VP, A3Athletics

Ms. Denise Farrell, Executive Director

Nashville Native, graduating from Hunters Lane High School, received a full basketball scholarship to Belmont University. She received a Bachelor of Science degree in Exercise Science & Physiology in May, 1999. From there she went on to gain mounds of experience working in professional sports such as the Nashville Kats, Nashville Sounds, and Vanderbilt University (Sport Marketing Dept) before relocating and accepting a position as an Account Representative in the NBA. After 5 years, she gladly moved back to her hometown to be with her family as she served as Director of Sales & Marketing for the Nashville Rhythm of the American Basketball Association (ABA), then General Manager/Director of Operations the following season.

Passion for youth was developed after numerous hours were spent mentoring 150 student-athletes across Middle Tennessee with youth sports in a program based out of the Northwest YMCA called Urban Services School of Academics and Athletics (USSAA). Simultaneously, she worked for one of the South’s largest youth organizations, West Nashville Sports League (WNSL), serving over 3,500 in basketball and baseball while completing a Masters in Sport Administration from her Alma-Mater in May, 2007. She is currently at Belmont University in the Sport Science Department, professing to undergraduate students. Denise is currently single, with no children. Her favorite pastime is watching DVD movies and watching college basketball.

“I always perceived myself to be the business woman in a suit working the corporate 9 to 5 type opportunities post graduation (which I did).  From there, God lead me to several different positions from Marketing, Advertising, Community Development, PR, to Recreational Organization and other.  Little did I know, He was preparing me for Midnight Basketball.  Everything that Midnight Basketball entails, I have gone through myself.  My Bishop always says, you gotta go thru to get too!  This is how I know I am doing God’s work!”

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